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	<title>MarketGreener</title>
	<link>http://marketgreener.com</link>
	<description>musings on marketing greener and greening markets</description>
	<lastBuildDate>Fri, 10 Oct 2008 17:24:42 +0000</lastBuildDate>
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		<title>Forthcoming Prius Brand Proves the Customer is Always Right</title>
		<description><![CDATA[
I don’t consider myself much of a car nut. I certainly don’t own any fancy cars. But being a guy, I do like cars and I find myself gravitating toward news about cars. And while I like to drive, I hate buying gas and the ever-increasing guilt associated with it. That and some interesting marketing [...]]]></description>
		<link>http://marketgreener.com/2008/10/10/forthcoming-prius-brand-proves-customer-always-right/</link>
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		<title>Megabranding Hurts Triple Bottom Line</title>
		<description><![CDATA[
An article in yesterday&#8217;s New York Times prompted me to write this post that I&#8217;ve been meaning to write all week. M&#038;Ms, that tried and true candy (and one of my mother&#8217; favorites) that stayed the same for so many years began spinning off new iterations several years back. Today, the candy that outraged so [...]]]></description>
		<link>http://marketgreener.com/2008/08/08/megabranding-hurts-tripple-bottom-line/</link>
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		<title>MarketGreener Giving MSNBC&#8217;s Going Green Ad Platform A Try</title>
		<description><![CDATA[

Yesterday I received an email from Pulse 360&#8217;s verticals advertising department letting me know about a new advertising program in conjunction with MSNBC&#8217;s Going Green network. While making money isn&#8217;t my main goal in writing this blog (if it were, I&#8217;d have given up long ago), it doesn&#8217;t hurt to bring in a little extra [...]]]></description>
		<link>http://marketgreener.com/2008/07/25/marketgreener-giving-msnbcs-going-green-ad-platform-a-try/</link>
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		<title>Is It Really Possible To Green Direct Mail?</title>
		<description><![CDATA[

That&#8217;s the topic of the New York Times article this morning titled, &#8220;Direct Mail Tries to Go Green. No, Really.&#8221; The initiative, while admirable in its effort, is a bit dubious to say the least. It is headed up by the Green Marketing Coalition and they have introduced a few ways to help lighten the [...]]]></description>
		<link>http://marketgreener.com/2008/07/23/is-it-really-possible-to-green-direct-mail/</link>
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		<title>Reflecting On A Lack Of Marketing Talent And The Latest Marketing Executives Networking Group Report</title>
		<description><![CDATA[
It&#8217;s long been the perception that the marketing department is often the first to take a hit when business goes south. But a report from the Marketing Executives Networking Group claims that, in fact, marketing departments are going understaffed not because of layoffs, but because there is a shortage of executive talent. Adding insult to [...]]]></description>
		<link>http://marketgreener.com/2008/07/22/lack-of-marketing-talent-and-marketing-executives-networking-group-report/</link>
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		<title>Overconnectivity: Societal Bane or Marketing Challenge?</title>
		<description><![CDATA[
David Koretz’s article today on Media Post’s Publishing Insider blog, &#8220;Please Stop Talking,&#8221; seems to have touched a nerve. His post borders on the heretical and I, for one, couldn’t agree more. He makes two main points: that connectivity has caused us to be a society suffering from Attention Deficit Hyperactivity Disorder (ADHC) of pandemic [...]]]></description>
		<link>http://marketgreener.com/2008/07/17/overconnectivity-societal-bane-or-marketing-challenge/</link>
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		<title>Cruise Ships Provide Tremendous View of Southeast Alaska, But At What Cost?</title>
		<description><![CDATA[
Back from a week or so of vacation and I&#8217;m feeling a little dirty, if not guilty, about what I&#8217;ve just experienced. Now, before I get into cruise ship bashing, let me first say that this trip allowed for several positive experiences that might not have been possible (or at least easy) given the circumstances. [...]]]></description>
		<link>http://marketgreener.com/2008/07/15/cruise-ships-provide-tremendous-view-of-southeast-alaska-but-at-what-cost/</link>
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		<title>Recycling Second Nature In Vancouver, BC</title>
		<description><![CDATA[
Just arrived in Vancouver, BC, yesterday for our Alaska cruise. My wife and I were trying to remember back and we couldn&#8217;t believe it&#8217;s been 12 years since we were last here! It&#8217;s always fun to spend some time in the city—especially when you live in a very rural area as we do—and Vancouver is [...]]]></description>
		<link>http://marketgreener.com/2008/07/04/recycling_second_nature_in_vancouver_bc/</link>
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		<title>MarketGreener Ranks Well for &#8220;Jackson Hole Marketing&#8221;</title>
		<description><![CDATA[
I was just playing around with SEO Chat&#8217;s Search Engine Keyword Position tool and noticed that, according to them, MarketGreener is ranked 9th by Google for the phrase &#8220;Jackson Hole Marketing.&#8221; I was curious to see if it was true, so I did it myself. Lo and behold, I was actually number 11, but hey, [...]]]></description>
		<link>http://marketgreener.com/2008/07/04/marketgreener-ranks-well-for-jackson-hole-marketing/</link>
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		<title>Reflecting On Local, Small Town Marketing Issues&#8230;Right Before Vacation</title>
		<description><![CDATA[
It&#8217;s only Wednesday and already it&#8217;s been a very busy week. Why is it that you&#8217;re busiest just before heading out on vacation? In an effort to not let MarketGreener go fallow over vacation, I&#8217;ll be taking the laptop with me and will attempt to post some vacation-specific topics. I&#8217;m anticipating many opportunities to blast [...]]]></description>
		<link>http://marketgreener.com/2008/07/02/reflecting-on-local-small-town-marketing-issues/</link>
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